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The Norfolk Broads are part of the UK’s family of National Parks and one of the country’s leading visitor attractions. We won a competitive tender with the Broads Authority
to brand this destination. With a brief to enhance the appeal of the Broads to a new generation of visitors, we worked closely with highly diverse stakeholders to develop a new visual identity, brand guidelines and a set of CD-based visual and text resources to be
used by businesses and organisations across the Broads.